Search engines have redefined how we find out information. Pre-internet habits of referring to the Yellow Pages for searching a business or opening a reliable dictionary to learn the meaning of an unfamiliar word have been replaced by search engines. There was a time when you had to go through many pages to locate the right information. Now every piece of information is available on the search engine’s first results page.

From a consumer POV, it is a quality-of-life improvement. Still, for a business fighting to stand out from the competition, it means employing innovative strategies to hit the top search results. Furthermore, search companies routinely update their search algorithms to avoid gamification and result manipulation. This means businesses need to revise their strategies periodically to optimize their rankings, and this blog shall provide comprehensive tips to improve the SEO rankings of your business.

How important is SEO ranking for a business?

In modern times, businesses need to remain in front of their audience to remain relevant. While there are many ways that businesses are finding overnight success, SEO has been the workhorse for successful businesses. SEO is critical as it provides businesses with several benefits:

Visibility: The more visible your pages are for certain search terms, the better your rankings are. For a higher SERP result, more people will engage. The better the engagement, the higher the organic value your page receives. Better organic value improves the search ranking, and this cyclic process continues till you dominate the first organic SERP position.

Increased web traffic: The higher SERP results mean more people visit your pages, and this increase can lead to better leads. In fact, moving up one spot in the search results will increase CTR by 2.8% on average (source: backlinko)

Better organic traffic: In conjunction with the previous benefit, SEO not just increases web traffic but generates organic traffic. Organic traffic is pure gold for businesses, as these people are interested in what you are providing and have a higher chance of converting.

Generate page authority: Google and other search engine platform give better rankings to pages with good page authority. Page authority indicates that the information provided inside the page is relevant and will greatly benefit anyone searching for it. Brands with good page authority are more likely to influence their audience into becoming paying customers.

Better user experience: For a person searching for something, they expect the page to provide the relevant information in the least amount of time possible. This means pages with the answers in the first fold have a better chance of ranking higher. This better user experience prompts the person to spend more time on the page, which increases on-page time and improves conversions.

Better store footfall using Local SEO strategies: One of the critical SEO aspects most businesses, especially in the retail and hospitality industries, need to catch up on is Local SEO. Local search is fundamental to small- and medium-sized businesses’ success. A business with a strong local presence and a robust local search ranking will surely witness increased store footfall.

Better ROI: Without going for paid ads, building a good SEO reputation costs nothing. The time and energy invested in building your business’s page rankings will surely bring better results.

Timeless channel: As more and more devices become internet-capable, organic search opportunities will keep rising. Voice-based searches, featured snippets, ticker-style information for wearable devices, or any such gimmicks will ensure that SEO will be a timeless channel for people searching for information.

In a nutshell, good SEO practices will ensure your website becomes more visible to a wide audience, and this translates to improved traffic and better conversion opportunities.

How to increase SEO rankings in 2025?

Repurpose content

Imagine searching for “Best Fuel Efficient Car” in 2025 and landing on a page that was published in 2015. Would you read further?

Information, just like food, will surely turn stale when kept out for long. So, just like employing additional processes on food, such as drying, pickling, fermentation, etc., to keep it fresh, it is important to repurpose existing content to retain freshness. Here’s how you can repurpose your content:

1. Review page content: Conduct yearly or periodic content audits for all your pages.
2. Identify pages with outdated information: Any statistics, trends, or information older than two years are useless and need to be updated. Similarly, pages with no value addition need to be taken down or redirected. Once you have updated the page content, apply for Reindexing on Google Search Console or another webmaster tool.
3. Work on pages with potential: Not all pages would rank 1st on SERP. A key SEO tactic is working on pages that are currently on the first search results page but not in peak position. Do any of these (all of them if needed) to help them fare better:
4.  
   1. Optimize the content
   2. Better format or section the information
   3. Add more visuals
   4. Check backlinks and add more internal links
   5. Add more easy-to-target keywords

Aim for the Featured Snippets

Have you noticed that Google or any other search engine platform shows the required information in a box when searching for certain keywords?

This magic is Google going through the content in the top 10 search results and displaying the information from a page that has formatted the content accordingly. To feature your content in a featured snippet, all you need to do is:

• Ensuring sections with appropriate headline and subheadings
• Format the subheadings with the correct tags
• Adding the keyword in the subheading (for extra surety)

Inculcate low-competition keywords

No two keywords fared the same. Some long-tailed keywords may have low search volume, but they also boast low competition compared to their short-tail counterparts. By tapping into less popular keyword variations, you face little-to-no competition. You can add question keywords or optimize your long-tail keywords to your existing mix of short-tailed keywords to create content that will have better performance compared to content that is only focused on highly competitive keywords.

Optimize your images

People now rely more on visual content than purely textual content. Images not only drive the attention of someone skimming the content, but it also breaks larger walls of text. Furthermore, using keywords in the alt tags helps your page come up when people run picture searches. Integration with image-sharing platforms such as Pinterest can help people to share images, increasing page visibility.

Google Analytics is your best friend

Google Analytics is a powerful tool that any marketer can use to improve their SERP performance. However, to understand how your SEO efforts are gauging, it’s important to know which metrics to pay attention to. Some of the most common metrics you should keep an eye on are:

• Organic Traffic landing on your website
• User Experience Metrics such as bounce rates, session duration
• Traffic source
• Time spent on page

Increase Internal Linking

Internal links are connections that lead to different pages on the same website. While external links are vital, internal links are crucial as they pass some of the authority generated on one page to another. By adding an internal link on any anchor text (that is a relevant keyword), it instructs the search engine to send the crawlers to that targetted page as well. Since the crawler was redirected from a page, the page authority of the source page is passed to the targeted page.

(Optional) Optimize your local SEO presence

Local SEO is essential if your business serves a specific geographic area since it helps your company appear in local search results. Whenever someone makes a search query that has a local intent to it, Google or other search engine platforms show local businesses in a radius that fulfills that search query.

To improve your local search presence, all you need to do is claim your business listing on these platforms and build it with relevant keywords. Moreover, the individual can add location-specific keywords to their web pages.

Wrapping Up

The key to success in being found organically on search depends heavily on the ‘O’ in SEO, i.e., Optimization. The more you optimize, the better your chances of improving your SEO rankings. We hope this article enlightened you on some of the strategies you may have missed. If you wish to avoid entangling yourself in the complexities of SEO, hiring a trusted search engine optimization agency like Scribble Copies can help greatly. Get in touch today!